RIC3 2 R1CE

“RIC3” is our brand (“RI” + “C3”) communicating that Real People are the Real Investments (RI), which is expressed as we share Commerce, support Community and collaborate in Creativity (the 3C’s). We all know what RICE is, that small cereal grain. For over half of the world's population, it is a foundational symbol answering one of life's most basic questions "will there be food on the table?". The 2 reflects the epiphany that the 3 can also be an E. When we see that the number 3 also represents the letter E, the flow between RIC3 and RICE is established and voila, abundance for the whole family.